Seeing Film Vertically
Our new mobile technology has people sharing photos and videos in a vertical format but not all video players take advantage of this option for creative outlets. Don’t resist the new possibilities but demand that your video players of choice are open to the idea of a flexible canvas.
As various formats become viable creative outlets based on their spaces it will be fundamental to introduce a vertical canvas for expression. We are already seeing the square format hinging the canvas to go either way as it should.
This video is a perfect example of enjoying new storytelling possibilities with a vertical canvas. Watch how the horizontal world is referenced and the vertical is enhanced. Storytelling is going in every axis; embrace it all!
Everything I Can See From Here